OUR Mission
to provide immeasurable and lasting value to people and organizations.
to help them dream bigger, fulfill their great potential, and succeed with integrity.
to honor people and their contributions along the way.
our values
Integrity
We are guided by an ethos that believes there’s a right way to work and win.
passion
We believe in you and share your enthusiasm, urgency and accountability.
RESPECT
We honor the thoughts, feelings, wishes, rights, and traditions of your people.
TEAMWORK
We give and welcome the support needed for more effective, efficient results.
Learning
We strive to understand everything we can about you and what success is for you.
OUR STORY
no·vo·gen·e·sis
/nōvōˈjenəsəs/ noun
(Latin; Greek)
The origin or mode of forming “new life” or a “new beginning”. Relating to the idea that radical changes in thinking and behaving and one’s environmental conditions can lead to transformation, a renewal or the creation of a new, more fulfilling start.
NovoGenesis was born out of the hard earned - and more often, humbling - lessons and experiences its founder and Principal, Isaam, gained while traveling the world working to bring innovative ideas to life.
It is his labor of love, combining his passion for organizational strategy and development, the joy he gets in helping and developing others, and his drive to understand and solve challenging problems in simple, creative, and practical ways.
This work fulfills him and has given him new life. His goal is to help others bring their visions to life and, in doing so, find the same great sense of fulfillment.
Why NovoGenesis?
If you’ve spent any amount of time in corporate America, you’ve felt it: the inescapable, never-ending pressure. To hit the next quarterly target, fulfill yet another ambitious customer promise, grow a major account, or release the company’s next flagship product on time and under budget. The directive is always clear: do what’s needed to secure the all-important profit win for the company.
But at what cost? Who have these wins benefitted? What affects have they had on the people and teams who served them?
Too often, it seems, our pursuit of success presents us with choices that make us question not whether we are good businesspeople, but more importantly, good people.
What if there was a middle ground, a better way? A way to achieve the results needed for success without sacrificing morale, your values, or your people? To motivate people and teams through higher purpose, and not fear? To eliminate inefficiency without eliminating jobs? To turn a profit without turning your back on your loyal customers or the dedicated employees who got you so far?
NovoGenesis can help breathe new life into what you do and how you do it; evidence-based methods and data-driven strategies for people and organizations to achieve meaningful and sustainable change…the right way.
We’re going to accomplish great things together.
Let’s get in touch,
Isaam Lutfiyya, DBA | Founder & Principal
OUR Guiding principals
“don’t be pushed by your problems. be led by your dreams.”
- RALPH WALDO EMERSON
Communicate honestly and listen to people. Include them in decisions and ensure they benefit from change and the wins that come from it.
people matter
Pursue goals that are inspiring, exciting and even a bit scary. Make courageous decisions. Success’s rewards and failure’s lessons are equal gifts.
Dream Big, Act Boldly
Use knowledge and experience to make decisions that are framed by evidence-based methods and informed by data.
lead with instincts, follow data
Know the signs and symptoms of failure in advance. Assess them honestly and outline appropriate responses beforehand.
failure happens, plan for it
Align people, processes, and resources to only a few, very specific, well-defined goals that can be measured easily and often.
simpler is better
Ensure resources and collective efforts remain faithful to the vision, values and goals and aren’t being driven by problems.
Focus on Potential, not problems
Identify and empower an individual who embodies the change culture, believes in the need and is willing to own the results.
feed your champion
Leverage valuable resources, equity, capital, and culture to create, strengthen, or expand competencies and advantages.